Now, more than ever, is the time to keep your customers and clients informed during the COVID-19 crisis.
It's also a time when there are thousands and thousands of messages out there online that it is hard to cut through the noise and speak to those that really matter.
Are you feeling lost, unclear and not sure what to do next? I'd like to offer my tips for communicating with your customers during this time:
- Share information, updates and content to your client database. Whether it is through your social media channels, via eNewsletters to your database or by sending personal emails, now is the time to update your customers on what is happening in your business and how you can help theirs. If you're a gym or health centre you could offer online workouts or short yoga/meditation routines. You could also offer hiring out your gym equipment. If you're a beautician you could inform your customers about the importance of hydration and still looking after your skin by giving a short demonstration on cleansing and moisturising. If you are an accountant, now is the time to share important Government incentives and tax benefits. Think about how your business can inform and update your customers during this time.
- The most important tip is to be authentic when you are communicating to your audience. We don't need pushy 'selling' strategies right now. Our customers are looking for genuine advice and help when it comes to their businesses. Now is the time to also think beyond your brand. Think beyond what you would normally offer your customers and develop a strategy to help them. Now is not about focussing on YOUR business but how you can help other businesses.
- Inspire each other to press on. Offer reduced fees. Offer free services. Help where you can. These are turbulent times emotionally, financially and personally. Our situations are changing on a daily basis, so it's important to tap into Government or mental health services during this time if you need them.
Lastly, I want to tell you that if you're a business owner you are brave and determined. You are made for times like these. After all, you started your own business to escape the 9 to 5 grind and share your passion for what you do best. DO NOT loose the passion.
If we can help in anyway please call on 0413 486 600 or email mail@graphika.com.au
We are in this together. This too shall pass. xx
