November 2022

Your Logo is NOT Your Brand

How do others talk about you when you are not in the room?

If you removed your logo from your website, flyers, advertisements and promotional material would your customers still know it’s you?

If the answer is ‘no’, you may want to think about all the other elements that make up your brand. 

Your brand is EVERYTHING – not just your identity. It is how you communicate with your customers, how you answer the phone, how your staff interact with clients, your uniform, all of it… it’s how the outside world perceive your product or service.

How do others talk about you when you are not in the room? This a great indication of what your 'brand' is.

So, as you can see, your logo plays a very small part in your brand as a whole. Don’t get me wrong, a well-crafted logo that aligns with your values is the icing on the cake when it comes to your brand. It plays a very important role in being the symbol that captures the essence of your products or service.

Don’t settle for an “it will do” logo when it comes to creating a reputable brand that people will trust.

Contact us here if you need help and we will step you through the process.

Elevating brands is our speciality!

written by:



Founder + Creative Director

Melissa is the Founder and Creative Director of Graphika. With over 24 years experience, she has worked on Award-winning projects locally, nationally and internationally. Melissa loves her family, coffee with friends, keeping fit and healthy and dreams of renovating her home!

Creative Direction
Graphic Design
Graphic Design Newcastle
Logo Design

The Sketchbook.

Book in a free call.

We'd love to hear from you.
Whitebridge | Newcastle | Australia
Phone 0413 486 600

Thank you!

Your submission has been received!
A member of our team will get back to you.
Oops! Something went wrong. Please try again.