If you're a professional service-based business, such as a law firm, accounting firm, or consulting agency, your branding is even more important. Your branding needs to convey trust, reliability, and professionalism to your potential clients.
As a branding agency, we often come across clients who have attempted to create their own branding using free design tools such as Canva. While we appreciate the desire to save money, we often find that these DIY attempts end up costing the client more in the long run. In this blog post, we'll explore why using free design tools instead of a professional branding designer can actually end up costing you more.
Using pre-made templates and designs from free online tools may make your branding look amateurish and unprofessional. You want to convey a sense of trust and expertise to your clients, and your branding should reflect that.
A professional branding designer will work with you to create a branding that communicates your expertise and professionalism. They'll understand your industry, your target audience, and your unique value proposition, and will create a branding that sets you apart from your competition.
As a professional service-based business, you want to ensure that your branding is consistent across all platforms, from your website to your business cards. Inconsistency in your branding can make it difficult for potential clients to recognize and remember your business.
A professional branding designer will create a branding guideline that outlines specific colors, fonts, and design elements that need to be used consistently across all platforms. This ensures that your branding is easily recognizable and memorable to your audience.
Canva offers a wide range of design options, but it is still limited in terms of what it can offer. As a professional service-based business, you want your branding to be unique and memorable, not generic and forgettable.
A professional branding designer has access to a wide range of design tools and resources that allow them to create unique and complex designs that represent your business in the best possible way. They'll create a branding that conveys your unique value proposition and sets you apart from your competition.
As a professional service-based business, your time is valuable, and you want to focus on serving your clients, not on creating your branding. Designing your own branding using Canva can be time-consuming and take away from time that could be spent on your business.
A professional branding designer will take care of all of the design work for you, freeing up your time so you can focus on serving your clients. They'll work with you to create a branding that represents your business in the best possible way, so you can focus on what you do best.
So, as a professional service-based business, your branding is critical to your success. Using free design tools to create your branding may seem like an easy and cost-effective solution, but it can actually end up costing you more in the long run. By investing in a professional branding designer, you'll end up with a unique and memorable branding that conveys your expertise and professionalism, and sets you apart from your competition.
We offer packages tailored to professional service businesses. Contact us https://www.graphika.com.au/contact to find out more.