Brand Strategy

We build remarkable brands.

Leave a lasting impression on the world with your brand.

Brand Strategy

Brand Strategy

Our Process

Think of your brand as the soul of your business—the core values, personality, and promise that differentiate you from your competitors. We have created a roadmap to help business owners gain clarity when it comes to their brand. After the session you will walk away with a clear pathway for your brand to take.


You will uncover your brand story – the sole purpose of why you exist, your mission and the principles that guide your brand's values.

You will uncover why your brand and business is unique and how to convey this through your messaging and identity.

You will uncover your ideal customer persona, how they think, what they do, their pain points and how to craft your messages to attract and retain them.

You will uncover your positioning statement and tagline and how this ties into crafting your brand story.

You will uncover your brand archetype – a representation of your brand as a persona based on 12 key human desires and values.

You will uncover your brand personality, tone of voice and style using our brand cards to help you create a brand board you will love.

Our Philosophy

Our philosophy on brand development is that when you have a clear pathway and direction, the magic happens. We will help you bring your vision to life with a roadmap that helps connect you to your ideal clients.

Our other Services

Impact +


Logo and Brand Package
learn more

What our clients say.

I love working with Mel and team at Graphika. Very happy to recommend Mel and the team – not only are they excellent at what they do, but they are wonderful people. Thank you!


Melissa has created a beautiful modern website for us, as well as helping us with a full rebrand and photography. We couldn't be happier with the result.

Lauren H.
Owner / Manager

From the initial consultation and during the process I was able to visually watch my new branding evolve, reflecting who I am and what I wanted to achieve with my business.

Heidi I.

Graphika has impeccable style and taste! We absolutely love our new look and attribute the success of our rebrand to Melissa's ability to capture the professional look we wanted.

Elizabeth S.

Book in a free call.

We'd love to hear from you.
Whitebridge | Newcastle | Australia
Phone 0413 486 600

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