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LOGO AND IDENTITY PACKAGES

We build an identity, logo and brand system that earns respect before you say a word. From a startup package to the signature package we have it all covered.

IT ALL STARTS HERE...

Logo and Identity Packages

We have two packages depending on your needs and budget.

 

SUITS START-UPS

Logo Essentials Package

 

 A simple, professional logo package for businesses ready to start strong.

The Logo Essentials Package is designed to give you a clean, professional starting point so you can show up professionally.

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IF YOU'RE READY TO STEP IT UP

Signature Brand Package

 

A complete brand transformation that defines your strategy and brings it to life through an identity system.

The Signature Brand Package combines The Brand Blueprint and identity system experience.  

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SIGNATURE BRAND PACKAGE

 A complete brand transformation that defines your strategy and brings it to life through a cohesive identity system.

Most businesses don’t struggle because their logo is wrong.

They struggle because their entire brand system is unclear.

Without strategy, design becomes decoration.
Without direction, branding becomes inconsistent.
Without a blueprint, businesses end up guessing their way forward.

The Signature Brand Package solves that — by building your brand foundation and identity system together.

What This Is

The Signature Brand Package is a complete brand strategy + identity system experience that takes you from confusion to clarity — and then turns that clarity into a fully designed brand.

It includes:

👉 The Brand Blueprint (strategy + direction)
👉 Your full brand identity system (visual execution) 

This is where your brand is defined first, then designed intentionally. 

CONTACT US - SIGNATURE BRAND PACKAGE

 

Who This Is For

 The Signature Brand Package is for service-based business owners who:

 

Have outgrown their current brand

.......

Feel their brand no longer reflects their level of expertise

.......

Are preparing to scale, reposition, or increase pricing

.......

Want clarity before investing in websites or marketing

.......

Need both strategy and execution handled together

.......

Are ready for a premium, cohesive brand presence

 

If your brand feels unclear or disconnected, this is your reset point.

 

What's Included

 

 👉 THE BRAND BLUEPRINT (FOUNDATION)

We begin with your Brand Blueprint — a discovery and brand direction workshop process. We will work together on your internal brand framework — the foundation every design decision is built from.

You will receive:

  • Your Brand Blueprint document – a working brand document that becomes your internal compass.

 

👉 THE BRAND IDENTITY SYSTEM (EXECUTION)

Once your blueprint is defined, we translate it into a cohesive visual identity system.

This includes:

  • Logo Identity System – all the logo variations and file types you will need in your business from social platforms to uniforms and signage
  • Visual Identity System – colour palette, typography, logo uses and brand direction 
  • Brand Application Direction – How your brand should show up across digital platforms and consistency guidelines for marketing and communication
  • Brand Style Guide – A structured document that brings everything together so your brand stays consistent and scalable.

 

HOW IT WORKS

A clear, structured process with no overwhelm.

STEP 1

Complete your guided Brand Blueprint session

We then create your Brand Blueprint document (strategy + direction).

 

STEP 2

Design and Review Stage

We design your full brand identity system where we refine and align strategy with visuals.

 

STEP 3

You receive your complete brand system + documentation

A structured, intentional process from clarity → creation.

CONTACT US ABOUT YOUR SIGNATURE BRAND PACKAGE

 

What You Walk Away With

By the end of the Signature Brand Package, you will have:

  • A complete Brand Blueprint (your strategic foundation)
  • A fully designed brand identity system
  • A clear and consistent visual direction
  • A defined messaging and positioning framework
  • A professional brand style guide
  • A brand that finally reflects your business at its current level (and where it’s going next)

This is not just a rebrand.
This is brand alignment at every level.

 WHY THIS IS DIFFERENT

Most branding services do one of two things: Strategy without execution or Design without strategy.

This does both — in the correct order.

Because strong brands are not built on visuals alone.

They are built on: Clarity → Positioning → Consistency → Intentional design

This is a complete brand foundation system, not a design package.

Melissa Horvat Graphic Designer Newcastle

Why Graphika?

 

NICE TO MEET YOU, I'M MELISSA...

I'm a brand expert and designer.

You've entered my world because you're looking for a designer and brand specialist who cares about you and your brand. "Branding with Heart" is our tagline because YOU are at the heart of everything we do at Graphika.

Let me introduce myself.

I'm Melissa, Director and professional graphic designer with over 27 years of experience. In 2009, Graphika was born to create a work-life balance for me and my family. Fifteen years later, it is an award-winning agency that has worked with hundreds of small and medium businesses, government departments, and corporates.

You are in good hands, and I strive to make your experience an excellent one.

CONTACT US ABOUT YOUR LOGO PACKAGE

What Our Clients Say

Graphika has impeccable style and taste! We absolutely love our new look and attribute the success of our rebranding to Melissa’s ability to capture the professional yet fresh look we wanted. 

Go ahead and Google Adept Engineering Australia and look at our gorgeous logo, and branding to see for yourself the awesome work the team at Graphika can do!

 Elizabeth Svensk

Melissa at Graphika was amazing. 

She took my branding on right before Christmas and we worked really well together. 

It was wonderful to have such synergy and everything flowed and I love my new logo!

Ally Smart

Melissa at Graphika was referred to me from various businesses contacts and I am very pleased with the end result. From the initial consultation and during the process I was able to visually watch my new branding evolve, reflecting who I am and what I wanted to achieve with a business name, a logo, a colour palette and the website. 

I would not hesitate to recommend Graphika and their services in the future. Thank you Melissa.

Heidi Iveson

I am so thrilled with the work Melissa completed for my business. 

She listened and asked lots of questions to gain a deep understanding of what I wanted the images to achieve, and filled the brief perfectly. 

I highly recommend Graphika if you are looking for outstanding graphics that perfectly reflect your business.

Liz Murray

Ready To Create Your Signature Brand?

 If you’re ready to stop guessing and finally create a brand that is aligned, strategic, and visually cohesive…

The Signature Brand Package is your next step.